Prometeus - The Media Revolution
http://www.casaleggioassociati... Subtitles also available in:
Español: http://www.youtube.com/watch?v... 日本語: http://www.youtube.com/watch?v...
Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.
Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido
Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: CasaleggioAssociati
Length: 05:14
Rating: 4.61
Views: 542982
Tags: Casaleggio e-ink electronic future Lessig media memory of paper prometeus prometheus selling wi-fi wi-max
Video Comments
|
ZeroMelfice (November 30, 1999 at 12:00 am)
News flash, not everyone is from the same place...
Wow that was so ignorant... I think I just lost half of my IQ responding to it.
NEYU21 (November 30, 1999 at 12:00 am)
bullshit
lyscan (November 30, 1999 at 12:00 am)
pretty stupid
and wtf is this guy with foreign accent
RVJar (November 30, 1999 at 12:00 am)
Google logo + Microsoft = Epic Win
Amazon logo + Yahoo "!"= Epic Win too!
uch (November 30, 1999 at 12:00 am)
load o crap
cadaverr (November 30, 1999 at 12:00 am)
God damn Democracy... The worst and best in just a word!
cadaverr (November 30, 1999 at 12:00 am)
"The media" is somewhat similar to the "Global Market". The way both things are talked as being autonome entities is a pice of crap. Both things are human-made. Its not made by a God or any sort of surrealistic metaphysical entity at all. Also, the so called "freedom of speech" is our biggest bless AND disgrace! It scares me the fact that the media is so intimately, inherently attached to private economy and capitalism. We're left with no guarantees at all. Who is telling the "truth"?
javier84arguelles (November 30, 1999 at 12:00 am)
and what happens to facebook? does it become obsolete cause its the only thing that connects us with real people?
proceedapathy (November 30, 1999 at 12:00 am)
this is brilliant
Vapidsoul (November 30, 1999 at 12:00 am)
This is complete utter bullshit. Back up all the idiotic blunt diarrhea. |
|
