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Web 2.0 Hype or Opportunity?
http://www.jerryhart.com Can Web 2.0 improve sales and marketing efforts?
The short of it is the principle that companies will lose their competitive advantage and become extinct if they fail to implement how customers want to do business and how to interact with a customer for a long and profitable relationship.
Yesterday's marketing messages are getting shot down by the ordinary consumer who has the ability to be wooed by the competition," said Jerry Hart, President of Power to be Found, a company that specializes in web marketing and sales. He added, "Consumers in a buying process are avoiding any marketing that appears full of hype like most ads we see online. The paradigm has shifted from a forced 'sales-y' advertisement to more interactive intelligent conversation and a request for participation that fuels the potential buyer to respond to authentic content in order to make a purchase decision."
Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: jerryhart
Length: 02:48
Rating: 5.00
Views: 5495
Tags: 2.0 Marketing Media SEO Social Web
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