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Barry Schwartz: The paradox of choice

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http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 20:22
Rating: 4.62
Views: 74680

Tags: "Barry  "Paradox  choice  Choice"  economics  health  mental  of  psychology  Schwartz"  Talks  TED  TEDTalks  

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Video Comments

gertcuykens (November 30, 1999 at 12:00 am)
When there are 175 salad dresses and discovered the one I picked taste like crap, I would be very happy to know I have 174 still left next time. Its the lack of communication skills and not knowing what you want, that make us feel miserably, not freedom. When I buy a sell phone, the only way i would be disappointed is if of all the 6 millions phones out there not one of them has what i need.
kirtrevans (November 30, 1999 at 12:00 am)
he is basically saying be content and you will be happy. However there is no absolute truth to any idea considering more choices or less choices because it all falls on the individual.
Simpson654 (November 30, 1999 at 12:00 am)
It is so ingrained in American psyche that that you get choice overload, so you go with the leading brand or the second brand, which is "rebellion." Coca-Cola or Pepsi, Democrat or Republican, you get two choices that are basically the same. You don't really get choices. In respect to socialism, it is not bad, communism is state control, socialism is simply taking care of people who are not able to take care of themselves. The government does impartial wellfare. No ideologies forced.
lemonfreshman (November 30, 1999 at 12:00 am)
I thought this video was great!...although maybe my expectations were too low.
artkozak (November 30, 1999 at 12:00 am)
Do you mean Socialist??
artkozak (November 30, 1999 at 12:00 am)
If the abundance of choice makes you miserable, then you should ask what is wrong with yourself, instead of reducing the abundance of choice! When I make my choices at supermarket I don't allow this abundance to depress me! I love trying things out and if they are good I'll buy them again. If I buy computer then I seek professional advice (not from a sales person!) It is not the abundance of choice that is responsible, but the lack of reference that make people's life miserable. LEARN TO CHOOSE!
GetMeThere1 (November 30, 1999 at 12:00 am)
What makes me miserable? I have to WORK to live, while morons like this do well by just DREAMING UP crap like this! The reason what he says is stupid: He doesn't think of the OTHER obvious solution (besides changing the world)--changing OURSELVES. Why not LEARN to avoid the neuroses he jokes about by personally becomming stronger, clearer, and less controlled by "things," consumerism, government/corporate propaganda (and our own ape-like grasping and social pecking ordering)?
enokmn (November 30, 1999 at 12:00 am)
sosialist
Animalll2003lll (November 30, 1999 at 12:00 am)
welllll. hm. I'm not sure about all this. it sounds good. there are definately some good ideas. but I feel like it's not empirical enough, not orientated towards specific situations. because I mean, sometimes having more choice is just better, and really makes people more happy. and if these choices exist it's because some ppl wanted them, no? but I'm concious there are inconvenients too, it's true. so yeah, kind of puzzling, and not really going anywhere, in my view.
analubalitious (November 30, 1999 at 12:00 am)
I would agree that this situation of excess is funny when not tragic. Finding that magic quantity of choice could be a helpful way for us to moderate our own decision making. I've always liked the number 5 (large enough for some variety yet small enough to be handled by a wide variety of cognitive skills, such as comparison). I disagree with his fish bowl point, however. We ARE in a fish bowl and will be until we colonize space. Until then, we need to learn how to behave ourselves and think.

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