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Catalan, a business opportunity

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Within the European Union there is no other case of a language spoken by so many millions of inhabitants which is not fully present in the majority of mass-market goods. For many products, Catalan is still the exception. The erroneous criteria of associating the importance and therefore the consideration of a language with the fact that it belongs to an independent state affects its status in all areas. Everywhere in democratic and developed countries, linguistic communities with a volume of consumers similar to that of Catalan are always respected. There are no objective reasons to justify discriminatory treatment of Catalan consumers. Catalan consumers have exactly the same rights as any other European consumers and furthermore, their economic strength is often much higher than that of other linguistic communities that already have all products available in their language, and therefore production in Catalan is fully economically justifiable. The presence of Catalan within products is one of the precepts included in what is called social responsibility. Labelling in Catalan is as much a part of responsible consumption as respect for the environment, the consumer's right to appropriate product information and the rights of workers involved in production. If a company has a public commitment to act according to a code of ethics by which it takes into account the communities where it operates, or if it is committed to not showing racist or discriminatory attitudes for cultural or social reasons, then it should label in Catalan at least essential information for all its mass-market products distributed in Catalan territory. http://www.gencat.cat/societat...

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: societatinformacio

Length: 04:48
Rating: 4.74
Views: 4751

Tags: Catalan  Catalonia  communication  Government  information  IT  language  technologies  

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Video Comments

standup4you (November 30, 1999 at 12:00 am)
using catalan?? as an alternative language in business ??never ever...learning Spanish brings more in your carrer..over 600 millions plus the catalan speak it dude! this women is very loco..to invest force in this language is simply bullshit...you can do it if you are catalan culture freak...but not if you want to work and compete successfully in business!
igotablackeye (November 30, 1999 at 12:00 am)
Sweet i didn't know my Surname came from Europe xD
ektor4ever (November 30, 1999 at 12:00 am)
Es decir, para que yo visiste cataluña o cualquier otro lugar donde la lengua catalana es la predominante, debería aprender esa lengua?, o es que todos en cataluña también saben el idioma castellano (español para el resto del mundo)?
waterpistool (November 30, 1999 at 12:00 am)
all catalan women are beautiful.
freezamite (November 30, 1999 at 12:00 am)
2. La nova immigració vé de zones on el castellà no es parla. Aprenen un mínim de castellà perquè sino es queden sense papers (imposició castellana a catalunya) però els seus fills que a casa parlen àrab o xinès i a l'escola català, són catalanoparlants al carrer. I això del bilinguisme... molt bonic això de la catalunya bilingüe i la castella monlingüe, així el castellà es parla a tot arreu i el català no. Ho sento, però no cola.
freezamite (November 30, 1999 at 12:00 am)
El català li guanya al castellà per dos motius ben simples: 1. És la llengua pròpia de catalunya, i això fa que gent que parla en castellà vagi fent el canvi cap al català, que ofereix més facilitats de cara a optar per llocs de treball públics.
jvbrf (November 30, 1999 at 12:00 am)
"Però cada cop el català va guanyant terreny com a llengua pròpia de catalunya que és." Por que le esta ganando el catalan al castellano? Con tanto imigrante no deberia ser al reves? Es que el gobierno de catalunya quiere que se hable solo catalan, y no quieren el bilinguismo?
freezamite (November 30, 1999 at 12:00 am)
Bé, castellà sí que en sap la gent, perquè és obligatori (lleis espanyoles) i a catalunya hi van arribar molts immigrants (es calcula que hi hauria uns 3 milions de catalans sense immigració, i sóm més de 7) de la resta d'espanya, que juntament amb la dictadura que feia que no s'integressin (algúns d'aquests més que immigrants semblen colonitzadors) van extendre molt el castellà per la zona. Però cada cop el català va guanyant terreny com a llengua pròpia de catalunya que és.
jvbrf (November 30, 1999 at 12:00 am)
Jajaja no, Yo se ingles mejor que castellano. Mi castellano es fatal. Tambien entiedo que quieran usar su lengua. Pero bueno no quize ofender a nadie. Solo estaba preguntando si no saben espanol porque el video sugiere que el catalan es la lengua dominante. Tiene el mismo numero de hablantes que Portugues!?! Aaah y de le las gracias a ese programa de Polonia. Me gusta ver clips de cuando en cuando y he aprendido un poquito de catalan. El show es bien vacano(chevere). Bueno chao
freezamite (November 30, 1999 at 12:00 am)
Si que sabem castellà, que potser no saps anglès tú? Doncs és el mateix, si podem triar entre un producte en el nostre idioma i un producte en un idioma que hem estudiat, però que no és el nostre, agafem el que està en el nostre idioma.

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