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Southwest Airlines' Colleen Barrett on 'Servant Leadership'

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Most of the U.S. airline industry is under assault from skyrocketing fuel prices and a sluggish economy, but the message that Southwest Airlines president Colleen Barrett brought to the recent Wharton Leadership Conference was about the importance of treating employees and customers well. Innovative leaders such as Southwest chairman Herb Kelleher and smart management of non-human resources -- especially Southwest's fuel purchasing hedges that have saved the company more than $2 billion -- have certainly helped the airline post profits for 35 consecutive years. But the foundation for all that, she said, has been making the satisfaction of employees and customers the highest priority.

Channel: Education
Uploaded: July 9, 2008 at 1:49 pm
Author: knowledgeatwharton

Length: 25:01
Rating: 5.00
Views: 4010

Tags: airlines  barrett  colleen  conference  knowledgeatwharton  leadership  southwest  wharton  

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Video Comments

twohc244 (August 5, 2008 at 8:46 am)
Great video, I downloaded it and saved it to my hard drive. Wharton keep up the good work, your videos rock.
blueskyflygrl (July 18, 2008 at 6:37 pm)
Colleen and Herb.....Leaders that changed our country! We LUV you!!!!
mapleavenue77 (July 18, 2008 at 3:50 pm)
Remarkable. So happy I've found this Wharton site.
LAFD (July 12, 2008 at 6:30 am)
Phenomenal Lady, Phenomenal Airline.
united757 (July 10, 2008 at 2:19 pm)
thank you for posting this! Colleen is my favorite person in the industry! if you have any more videos of her please post them!

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